Project Description

Project Brief

Identity Home Staging is a Home Staging company based out of Long Beach, CA and has been serving the Southern CA area for 10+ years. This company was looking to create a newer, cohesive look for their branding that was also move relevant to their core values and design in their field.

The Challenge

The challenge with this project was to take their current logo and website feel and make it more in line with the aesthetic the company was aiming for. Not only was it an overhaul of existing materials but it was a process of filling in the blanks for their marketing needs.

The Solution

The prior branding was transformed into a key as the main logo (representing the home owner aspect) and the integration of the two owner’s initials with symbols relating to the Staging field, a house and a hammer. The modern and clean aesthetic was then applied across the board to all of their marketing materials. Colors used throughout their branding were picked based on color trends in the design field at the time of creation along with making sure the colors were not niche enough that they wouldn’t translate year after year.

Design Solutions & Materials